CLIENT:
APEARS
PROJECTS:
Branding | Website | Design | Print | Signage
APEARS – an acronym for Australian Probate Estate and Asset Related Services – specialise in assisting foreign executors, trustees and beneficiaries with the administration of Australian assets and the associated Probate related applications.
Being an Australian firm based in Sydney is very important to the business identity, as their international client base relies on their local knowledge. The logo represents documentation via leafs of paper that loosely reference Sydney in the form of the sails of the Opera House, with the southern cross evident through positive and negative spaces.
A simple, clean and responsive design for the website ensures the information is clear and easy to navigate.
