Newtricity is a family owned company focused on windfarm developments in New South Wales.
Using a wind turbine and concentric circles to suggest space, movement and distance, the turbines extend beyond the limitations of the circles as a means of promoting windfarms as a sustainable source of electricity generation. VMD developed the tagline "The Power of Wind" and to enforce the relationship of wind and electricty a power switch replaced the dot on the "i"
Developed to provide information and community resources as a means to distrubute up-to-date progress reports and ensure the local communities could readily provide feedback via the online forms.
Integrated google maps provided residents with a clear position of the farms in relation to their own properties with the options to view as either satellite, a simple street map or to initiate google earth.